Jason Riis

Ph.D.

Behavioral Scientist & President, Behavioralize

Jason Riis, Ph.D., has published and consulted widely on problems related to behavior change, belief change, and thinking processes. He has collaborated with leading academics in the fields of psychology, economics, marketing, and health policy. He has been a full time faculty member for 10 years at Harvard Business School, and at The Wharton School (University of Pennsylvania). His consulting work has helped Fortune 500 companies, startups, and non-profits develop and test initiatives inspired by behavioral science. He is passionate about behavior change related to health, wellness, and technology.

The Art & Science Of Fruit & Vegetable “Habit Systems”

We all have dozens, maybe hundreds of habits. Together, these “habit systems” determine around half of our actions, and they may offer the key to increasin…

What You Eat Is How You Feel

Food and mood are powerfully connected in a multitude of ways. Here's what behavioral science says about how fruits and veggies can bring more joy to your life.

How can I make my resolutions stick?

Two of my favorite behavioral scientists have been on the media circuit recently discussing the science of behavior change, including the science of New Year&#…

The Role Of Seasonal Experiences In Developing Healthy Habits

Seasonal festivities are not typically associated with healthy eating, but they do provide some interesting opportunities for healthy habit development beyond…

The Role Of Enjoyment In Developing Cravings & Habits

There are certain foods that emanate from experiences, like family traditions of grilling veggie kabobs, burgers with grilled onions at annual summer barbeques…

What Behavioral Science Has To Say About Food & Mood

Many lines of research show associations between healthy eating and well-being. For example, depression is associated with obesity. But also, more positively,…

Conscious Consumption: A Little Can Go A Long Way

Some may say that finer things in life should be used or consumed in moderation, even sparingly. Alas, “conscious consumption” is like that. The human mind…

An Interview With Wendy Wood, Ph.D

Dr. Wood is one of the world's leading experts on habit formation. We spoke about her personal fruit and vegetable habits and what makes forming fruit and vege…

An Interview With Professor Christina Roberto, Ph.D

Christina Roberto runs the Peach Lab, whose vision is “a world without preventable nutrition-related diseases.” She is also the Mitchell J. Blutt and Mar…

The Good Dirt on Fruits and Vegetables

There is an expression, “knowledge is power”. But the power of knowledge pales compared to the power of emotion. While the power of positive emotions shoul…

Save Your Resolutions

Just a few weeks into the new year, many of the resolutions people made on January 1st will be abandoned, and many others will have not resulted in a single da…

Experts Chime In On Resolutions

Two of my favorite behavioral scientists have been on the media circuit recently discussing the science of behavior change, including the science of New Year�…

Evidence-Based Ways To Make Your Fruit And Vegetable Resolutions Stick

The new year is here, full of promise. Here are three evidence-based ideas for New Year’s resolutions that can help you and your family eat more fruits and v…

Share Emotions: Make It enjoyable By finding The Fruit & Vegetable Emotional Connection

There’s a new take on an old saying: You are what you post on social media. That may be at least partly true, so why don’t we see more people making New Ye…

Cultivate Enjoyment: Using Exposure To Make Fruits & Vegetables Tastier Over Time

When things taste better, people eat them. In an important application of this basic idea, Juliana Cohen and her colleagues increased veggie consumption at a s…

Eat Fruits & Vegetables First: A Great Way To Make It Easy To Eat More Fruits & Vegetables

Here’s a good behavioral science question: What kinds of New Year’s resolutions are actually successful? It turns out there is research on this. The conc…

Habits: The Ultimate Way To Make Eating Fruits & Veggies Easy

When something is a habit, it’s easy to do. That’s because habits are automatic behaviors – things we do without even thinking about it. Habits are bette…

The Behavioral Science Of Increasing Fruit & Vegetable Consumption

Come January 1, millions of Americans will make resolutions to change their eating behavior. Come February 1, the vast majority will have given up. Behavior ch…